Social Media Videos

Web & Social Videos

Social Media Video Sizes

Your video size will be determined by what social media platform you use and if the video is required for ads or your feeds.

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Social Media Video Sizes

Facebook & Instagram Ads

When you’re spending money on video ads its important you’re showing your audience the right video. The video needs to work across all devices. For example traditional 1920 x 1080 HD videos normally seen on websites or youtube don’t work all that well on mobile feeds when it comes to your ads. When it comes to facebook and instagram if you want a video that works well across both platforms then the sweet spot for me is using a 4:5 1080 x 1350 aspect ratio. 

If your main audience is instagram then a 1:1 1080 x 1080 video is a good option. 

The below sample is a 4:5 1080 x 1350 aspect ratio. This aspect ratio would run smoothly on all devices for any ad campaign on both facebook & instagram. 

That’s not to say you can’t use a 16:9 video such as the sample below. The above video is optimal but don’t skip over your standard HD videos or you’ll be missing out on some pretty awesome videos. Dynamic videos like the sample below would not be achievable on other resolutions so you would be missing out on some pretty cool videos by ignoring them. The ideal Facebook video dimension is 720p with a frame size of 1280px wide by 720px high. If you upload a higher resolution video Facebook will decrease the dimensions themselves which can result in a further loss of quality than necessary. 

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So for a quick overview. If your looking for a video for your ad campaign that you can post across facebook and instagram and be sure it works across all screens then you want to go for a 4:5 1080 x 1350 video. If you have a cool looking corporate video or promo video like the one above then don’t be afraid to show it off too. Maybe consider posting it to your feed and then boost the post with a paid boost. But its always a good idea to test your ads and different videos to see what works best and what returns the best returns on your investment.

Facebook & Instagram Stories

Facebook & Instagram stories are 9:16 1080 x 1920. These settings also apply to snapchat.

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Instagram Posts

Instagram feed videos should be posted with the following dimensions 1:1 1080 x 1080

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Copyright Policy!

When you purchase media online its important you have the legal right to use it. Using music, video or images or any other media types without having a valid license can land you in some legal hot water. Any 3rd party media we use be it stock footage or music will be licensed specifically for your business or to the individual purchaser.   


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