Social Media Videos
Video is a fantastic tool to use when your looking to make an impression with your audience. Our videos are designed using motion graphics which is one of the most effective types of media when it comes to engaging your audience and increasing your conversions. Using motion graphics in your social media videos can increase conversions by up to 80 percent when compared to using other media types.
Motion graphics is a tried, tested and proven method when it comes to grabbing attention and driving engagement. Our peripheral vision is attuned to detect movement and while users scroll by other media types the animated graphics and eye catching transitions are a lot harder to ignore. With video grabbing the highest engagement of any other content type on platforms such as Facebook & Instagram Motion graphics is an affordable and effective way of producing video content for your social profiles without having to spend thousands of euro producing high end video content.
Instagram & Facebook Posts
We provide short to the point animated videos designed to grab attention and stop users just scrolling by your post. Our promo videos are generally within 5-15 secs which is recommended by facebook for adverts and promotional videos. Peoples time is valuable and the data is clear: If you don’t grab people in the first 5-15 secs then they’re gone.
Social Media Video Posts
1080 x 1080 video dimensions are ideal for instagram and facebook posts. They display well on both desktop and mobile which makes them a popular choice for adverts and posts on both facebook and instagram.
Instagram & Facebook Stories.
1080 x 1920 resolution. Can be used as instagram or facebook stories. 1080 x 1920 can also be used on TicToc. Demos are best viewed in Full Screen mode.
1920 x 1080 Landscape video
1920 x 1080 videos are widely used across most platforms. The format is used on youtube and is best for websites so it makes them a popular choice. Instagram also accommodates 1920 x 1080 video playback so you can post and play landscape video on your instagram accounts. You just need to make sure you change the option to landscape on upload otherwise the video will be automatically cropped by instagram.
The issue with landscape video on instagram is the thumbnail generated is 1080 x 1080 whereas the video is 1920 x 1080 which can sometimes lead to a somewhat pixelated thumbnail image. Generally if you scroll through the video to choose your thumbnail you will find a sweet spot that crops well to 1080 x 1080. The other workaround is to create a custom thumbnail and add it to the beginning or end of your video. You can also ad a custom thumbnail using an app such as the ultimate instagram feed planner.
A lot of instagram users don’t post landscape video for the above reason. However if your ignoring this format your missing out on lots of great content.
Social Media Scheduled Posting
If your looking to have premium content published regularly to your social media accounts then we can help.
Social media videos Increase engagement rates
Social Media Video content typically performs best with most algorithms preferring it over other types of media. Most social media platforms including Facebook and Instagram want to promote the use of video, so posting video content automatically gives you an extra boost. Even though instagram is primarily an image orientated platform videos on instagram generate more engagement than any other content
Most facebook users watch videos with the volume off
Over 80% of facebook users react negatively to loud music playing unexpectedly in their feed and over 85% of users watch videos with the volume off. Therefore its crucial you get your message across using smart visuals and eye catching motions. Our videos are designed using motion graphics, built with industry leading software Adobe After Effects. We provide short, simple, visually appealing videos that grab your viewer’s attention. Although we can add music to your social media videos you should always presume your videos will be watched with the volume off.
Tips for awesome social media videos
1. Keep it short – Social media videos used for ads and promotions should be between 5-15 secs. The longer your video plays the more chance you will lose the viewer. The goal of a video or image is to grab the users attention and get them to click a link to your landing page, website or call to action.
2. Use your own photos when possible – Its always better to use your own photos when possible. If you offer a personal service such as fitness coaching, life/business coaching, medical/hygiene or similar services then its best to use your own picture. Swapping out your own headshot for a stock image will cost you clicks & conversions.
3. Short and Sweet – The biggest mistake people make when it comes to promotional videos is attempting to force feed people information. A catchy headline and your offer is all that is required. The video will catch the users attention your headline will hopefully make them click. The main body of information belongs on your website or caption, not in the video.
Let's talk about your project
If you have any questions or queries in regards to any of our services then please feel free to get in touch and we will get back to you as soon as possible.