Tips for awesome video's.
1. Keep it short – Videos should be between 5-15 secs. The longer your video plays the more chance you will lose the viewer. The goal of a video or image is to grab the users attention and get them to click a link to your landing page or website.
2. Use your own photos when possible – Its always better to use your own photos when possible. If you offer a personal service such as fitness coaching, life/business coaching, medical/hygiene or similar services then its best to use your own picture. Swapping out your own headshot for a stock image will cost you clicks & conversions.
3. Short and Sweet – A catchy headline and your offer is all that is required. The video will catch the users attention your headline will make them click. The main body of information belongs on your website not in the video.
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